The United Arab Emirates consists of seven jewels, which form its crown: Abu Dhabi, Dubai, Bahrain, Ajman, Fujairah, Ras-al-Khaimah, Sharjah, and Umm-ul Quwain. Often described as the Pirate Coast, due to constant skirmishes between traders and pirates, the Emirati shores were known for their pearls.

But it was the British who realized the region’s maximum potential as a strategic extension to their empire in India. Oil was discovered and the British seized their opportunity to consolidate their hold on the region. In the late 60s and early 70s that the UAE consolidated its independence from the British. The original founders of the UAE immediately realized the need to develop their feudal lands into a modern kingdom. They banked their petrodollars to build health, education and infrastructural facilities of a high standard.

The UAE has strategically diversified itself into sectors such as aviation, shipping, tourism, finance, media, real estate and a highly advanced public infrastructure.

Drawn from its Arabian roots, the UAE absorbs strains from Persia, Central Asia, and the Indian Subcontinent. But it’s critical to keep in mind that the vast majority of the population in the Emirates is “glocal.” Only 19% of the population is actually Emirati. European style efficiency meets an Asian sentiment. One must always treat the Emirati with deep respect, and politeness is key. An upbeat “can do” attitude is literally smiled upon and taking the time to get to know your counterpart beyond just the deal on the table, is a crucial part of business etiquette.

Ready to strike gold in the desert? We’ll get you there.

Featured Programs

Thank you for your interest in UAE. Currently, all our programs here are customised, so please reach out to us with your requirements and we’ll put together a customised program for you.